The client completely revised its graphic image, starting with the logo. Elliptical shapes reminiscent of a floral motif have been incorporated throughout the communication, playing between glossy and matt, while maintaining the colour black.
The project
Our proposal was for a mirror polished case with the same elliptical motifs carved in bas-relief and lined with velvet inside, so as to repeat the same contrast between glossy and matt that is characteristic of the brand.
Features
Materials used: Initially produced in wood, the material used was then replaced by plastic to significantly reduce costs, given the high number of pieces sold. Manufactured using the die-casting technique, we chose polyurethane to achieve the glossy effect without having to resort to final painting. Only a state-of-the-art production technique has made it possible to achieve such a high thickness of material that it looks identical to the previous wooden product, and the use of a robot to handle the material.
In the final assembly phase, the workers wore white cotton gloves. The interior is made entirely by hand from fine velvet.
Closure: with magnet.
Production time: 45 days for design and 40 days for batches of 200 pieces.
Measures
Width: 8 | 12 | 19 cm
Height: 5 | 5.5 | 6 cm
Depth: 8 | 12 | 19 cm